Privacy Policy

1. Overview
Welcome to the website PAPERS AND WALLS.
All personal data collected from this site comply with the principles of the European Union GDPR Regulation on the protection of general data. By accessing this site, you agree to the terms of this privacy policy and consent to the collection, processing, use or transfer of data as set forth in this policy.

This privacy policy is designed to explain how PAPERS AND WALLS (DreamPrints, its brand,,  its website) collects your personal data, how we process it, how we secure it, how we may share it with you. regarding the provision of our services and how we store them. This privacy policy also describes what rights you have regarding your personal data, how you consent, and how you withdraw your consent. If you are a user living in the European Union region, we also explain what rights you have as a data subject.

Please try to read this page of the privacy policy, to understand your right as a data subject and the legal basis for the collection of your personal information.

2. Acceptance and use
This privacy policy covers PAPERS AND WALLS and its subsidiaries, including (collectively, “PAPERS AND WALLS”, us or ours). We provide users with access to our Services (as defined below).

By using our website, you agree to the terms of this privacy policy.

When you click the Accept button on the site, this action is considered your official consent to the processing of your personal data, your consent to the collection, use and disclosure of your personal data, as described below. We may ask you to provide information about personal data processing practices in certain Services. These notices may supplement or clarify our privacy practices or provide you with other options regarding how we process your personal data.

If you do not agree or feel comfortable with any aspect of this privacy policy, you should immediately stop accessing or using the PAPERS AND WALLS website and its related services.

3. Personal data we collect
The information you provide to us is considered personal data, which may include your name, email address, telephone number and any other information that may identify you.

They do not process automatically, but involve the voluntary transmission by you of this information to us, in order to request an offer and to be able to respond to you.

4. Principles of personal data protection
We undertake to comply with applicable laws on the protection of personal data and we will ensure that personal data are:

  • Used legally, correctly and transparently;
  • Collected only for valid purposes that we have clearly explained to you and we have not used in any way that is incompatible with these purposes;
  • Relevant to the purposes we have told you about and limited to these purposes only;
  • Accurate and up to date;
  • Kept only as long as necessary for the purposes we have told you about;

5. Types of data we collect from you
When you make a purchase on our website, we collect some personal data from you, such as:

  • We collect personal information that may include, in specific contexts, your full name, telephone number and e-mail address (“Data“).
  • Financial information: information about the bank account, the number of the main payment card account, the transaction history and the fiscal identification.
  • Sensitive Data: information about the transactions you make regarding our Services, such as name, mobile phone number, e-mail address.

6. Non-personal information
Non-personal information refers to information that, by itself, does not identify you as a particular person (for example, demographic information or website visits). PAPERS AND WALLS may collect non-personal information by any of the methods discussed above, as well as automatically by using industry standard technologies described below.

7. Information collected through technology
While you visit the PAPERS AND WALLS site and do not make a purchase on our site, the site or its third-party service providers may still collect non-personal information about your use of the site (e.g. browser your internet service provider, operating system, IP address, connection speed, and domain name of your internet service provider).

The following methods may collect such information:

  1. Cookies, including local shared objects, which are small pieces of information that are stored by your browser on your device’s hard drive, which works by assigning your computer a unique number that has no meaning outside of the PAPERS AND WALLS site. Cookies generally do not contain personal information. Most web browsers automatically accept cookies, but you can usually configure your browser to prevent this. If you do not accept cookies, certain features of PAPERS AND WALLS materials are not available to you.
  2. IP address. You can visit many areas of the PAPERS AND WALLS site anonymously without having to become a registered user. Even in such cases, PAPERS AND WALLS can collect IP addresses automatically. An IP address is a number that is automatically assigned to your computer whenever you start services with an internet service provider. Each time you access the PAPERS AND WALLS site and each time you request one of the PAPERS AND WALLS pages, the server records your IP address.
  3. Parts of information are embedded in web pages and emails. PAPERS AND WALLS may use these techniques in the html emails that PAPERS AND WALLS sends to users to determine if they have opened those emails or clicked on the links in those emails.

8. Payment processing and payment processor
Payments made on the PAPERS AND WALLS website and platform are not collected by us, but through our payment processor, respectively Payments are also accepted via paypal. You will provide credit or debit card information directly to those who operate a secure server to process payment details, encrypt your credit / debit card information, and authorize payment. The information you provide to our payment processor is not under our control and is subject to their privacy policy and terms and conditions.

Please note that payment card details are not shared by the processor with PAPERS AND WALLS.

9. Other information you can provide
You may send us data for limited purposes, such as requesting customer support, answering a questionnaire, participating in contests, or signing up to receive communications from another user or from us, these only to the extent that we have organized them and you would express your positive acceptance of participation.

10. Information collected automatically
We automatically collect certain types of data when you use our services, whether or not you have an account. This data includes your IP address, technical information about your device (for example, browser type, operating system, and required device information), the webpage you visited, or the search query you entered before contacing us and your activities. We may track your movements using cookies and similar technologies. By using our services, you agree to the use of these methods, as outlined in our cookie policy.

11. Information we automatically collect
We receive and store certain types of information automatically, such as whenever you interact or use the PAPERS AND WALLS website. This information helps us address customer support issues, improve site performance, provide you with a streamlined and personalized experience, and protect your account from fraud by detecting unauthorized access. The information collected automatically includes:

  • Online identifiers: location / geographic tracking details, browser fingerprint, operating system, browser name and version or personal IP addresses.
  • Usage data: authentication data, security questions, click-stream data, public social networking posts and other data collected through cookies and similar technologies. For example, we can automatically receive and record the following information in our server logs:
  • Device type and unique device identification numbers;
  • Information about device events (such as crashes, system activity and hardware settings, browser type, browser language, date and time of your request, and referral URL).
  • How your device interacts with the PAPERS AND WALLS site and services, including accessed pages and clicked links;
  • Wide geographical location (eg country or city level area); and
  • Other technical data collected through cookies, pixel tags and other similar technologies that uniquely identify your browser.

We may also use identifiers to recognize you when you access our website through an external link, such as a link that appears on a third party site.

12. How we use your data
We may use your data for the following purposes:

  • Identification and authentication: we use your data to verify and process your order when you make the purchase;
  • Processing data for delivery: we use your data to process the delivery order and make a delivery;
  • Communication with you: We use your data when we communicate with you (for example, when we respond to customer support or another request);
  • Order delivery: we use your data to process the purchase for shipment and delivery;
  • Improving our services: We use your data to understand how you use our services and how we can improve them. In general, we analyze aggregate data rather than user-specific data. However, we may need to consider a specific case to resolve an issue (for example, an error that affects only a few accounts);
  • Personalization of your experience: we use your data to personalize your service. It may include remembering your language or volume preferences or displaying the site you might enjoy, based on your viewing options;
  • To ensure network and data security: We process your personal data to enhance security, monitor and verify your identity or access to services, combat spam or other malware or security risks, and comply with applicable security laws and regulations. The landscape of Internet threats is constantly evolving, which makes it more critical than ever that we have accurate and up-to-date information about your use of PAPERS AND WALLS services;
  • Exercise of our rights: Where necessary, we use your personal data to exercise our legal rights and prevent abuse of our service. For example, we may use your personal data to detect and prevent fraud, spam or content that violates our terms of service;
  • Legal compliance: we use your personal data where we are legally required to do so. For example, we may need to collect your personal data in response to a subpoena or court decision;
  • Protecting your information: if necessary, we may anonymize, back up and delete certain data;
  • For research and development: we process your personal data to better understand how you use and interact with PAPERS AND WALLS services;

We also use such information to personalize and enhance the features of PAPERS AND WALLS and the content and appearance of our site and applications, and to develop new services. We may use algorithms and other automated means to implement any of the above.

13. Google Adwords
Google AdWords allows Google, by using cookies, to identify the fact that you have visited the PAPERS AND WALLS site, to identify aspects of your use of the site and to combine them with what it knows about your use on another site in Google Ad Network.

We use these services to advertise visitors to applications on the Google Ad Network who have previously visited our website or who Google believes have common interests with visitors to our site. Google’s privacy policy covers the collection and use of your personal data by Google. You can set preferences for how Google advertises using the Google Advertising Preferences page.

14. With whom we share your personal data
We share data with third parties, as follows: with your consent, we may share your personal data with third parties, if we have obtained your express permission to do so. You can revoke these consents.

  • Authorized Sellers: We may share your data with third-party vendors who help us operate our website, process payments, deliver orders and place orders, and also comply with our contractual instructions and obligations. These include payment processors, content delivery networks, cloud-based hosting services, monitoring services, email service providers, quality assurance and testing providers, fraud and abuse prevention providers, and relationship management with customers and suppliers.
  • Advertising: We may share your data with advertising companies to show you relevant ads. If you do not expressly agree, we will not share or sell the names, email addresses or physical addresses with these companies.
  • Analytics: We may share your data with people who provide analytics that show how customers use our services.
  • Certain legal obligations: we may share your data if we believe that disclosure is necessary to comply with a legal obligation or in connection with a corporate transaction.

15. Do Not Track
Do Not Track (“DNT”) is a privacy preference that users can set in certain browsers and web devices. DNT is a way for users to inform sites and services that they do not want certain information about visits to their website collected over time and from online sites or services. Please note that we do not respond to or respect DNT signals or similar mechanisms transmitted by web browsers.

16. Interested-based advertising technologies
As mentioned above, you can limit ad tracking by using ad identifiers through your device’s privacy settings.

The online advertising industry also provides websites where you can opt out of receiving targeted ads from our data partners and other advertising partners participating in self-regulatory programs. You can access them and also learn more about targeted advertising and consumer choice and privacy at or and

17. Retention of personal data
We keep your personal data as long as you have an open account and not more than 3 years from the date of placing an order, which is the general term of statutes of limitation period of civil liability. When you close an account and do not place an order, we will delete your personal data within 15 days of deletion. We may keep records of information collected automatically, such as: your e-mail address, your tax information; communications with you; and your transactional information (for audit, tax and commercial purposes) during the filing time, as required by law. When we no longer have a commercial reason or any legal obligation to keep that data, we will delete or anonymize it.

18. EEA data subjects
Legal bases for the processing of personal data:
For persons residing in the European Economic Area, the data collected from you may be transferred or processed in Romania. At the time of collection of your data, we rely on legal bases for the processing of your personal data in accordance with Article 6 of the EU General Data Protection Regulation (“GDPR”). In general, we process your general data only where we are required to do so, where processing is necessary to perform any contracts we have entered into with you (or to take action at your request before concluding a contract with you). In order for our legitimate interests to be protected or to protect the PAPERS AND WALLS site or your property, rights or safety or if we have obtained your consent to do so. Below is a list of the purposes described in our policy with the appropriate legal basis for processing.

19. Your privacy choices
You have the option to make several choices about your personal data:

  • You may choose not to provide us with certain information. For example, you may choose not to subscribe to our newsletters or place an order on our website.
  • You can opt out of receiving commercial emails from us.
  • You can limit the use of cookies. See our cookie policy for more options.
  • You can close your account.
  • Users in certain countries may have additional rights.

20. Legal bases for processing
If you are an individual in the European Economic Area (EEA), we only collect and process information about you where we have the legal basis to do so in accordance with applicable EU law. The legal basis depends on the services you use and how you use them. This means that we only collect and use your information where:

  • We need it to provide you with services, including to operate your ordering process, to provide customer support and custom features, and to protect the safety and security of services;
  • Pursue a legitimate interest (which is not beyond your data protection interests), such as for research and development, to market and promote the services and to protect our rights and legal interests;
  • You give us your consent to do so for a specific purpose; or
  • We must process your data in order to comply with a legal obligation. If you have agreed to use your personal data for a specific purpose, you have the right to change your mind at any time, but this will not affect any processing that has already taken place. If we use your information because a third party (e.g. your employer) or we have a legitimate interest in doing so, you have the right to object to such use, in some cases, and this may mean that you no longer use the Services.

21. Security measures to protect your personal data
PAPERS AND WALLS takes appropriate security measures to protect against unauthorized access, alteration, disclosure or destruction of personal data. These include, but are not limited to, internal reviews of:

  1. the collection of PAPERS AND WALLS data;
  2. storage and processing practices;
  3. electronic security measures; and
  4. physical security measures to protect against unauthorized access to systems where PAPERS AND WALLS store personal data.

22. Third-party sites and links
PAPERS AND WALLS content may contain links to third parties that may collect personal data and non-personal information directly from you. In addition, PAPERS AND WALLS may use third party services to provide components of PAPERS AND WALLS content. In both cases, such third parties may have separate privacy policies and personal data collection practices, independent of PAPERS AND WALLS. PAPERS AND WALLS:

  1. has no responsibility or liability for such independent policies or actions;
  2. is not responsible for the privacy practices or the content of such site, and
  3. offers no warranty or representation as to the materials, products or services offered on such site or the security of any information you provide to them.

23. Communications via e-mail
By creating an account, you must make a special choice if you agree to receive commercial emails from us. This includes newsletters and offers. You can unsubscribe at any time.

24. Security of personal data
We are committed to maintaining the security of your personal data and take steps to protect you from loss, misuse and alteration of the data under our control. We use modern and secure techniques to protect our systems from intrusion by unauthorized persons, and we regularly update our security as better methods become available.

Our data centers and those of our partners use new physical security measures to prevent unauthorized access to equipment. Also, all personal data protected in a location behind firewalls and other sophisticated security systems with limited administrative access.

Please note that no security measures are perfect or impenetrable. Therefore, although we use industry standard practices to protect your privacy, we cannot (and do not) guarantee the absolute security of your personal data.

25. User rights regarding the confidentiality of personal data within GDPR
If PAPERS AND WALLS processes or transmits your personal data, then – as a “data subject” – you enjoy the following rights and privileges under the General Data Protection Regulation (GDPR):

  • The right of access
  • The right to rectification
  • The right to delete your data
  • The right to data portability
  • The right to restrict the processing of your data
  • The right to object

26. Your right to withdraw your consent
You have the right to withdraw your consent without prejudice at any time by contacting us at  You can also change your marketing preferences. If we do not satisfactorily resolve your request or concern, you can contact our personal data protection officer, whose e-mail address is

27. Opting-out for messages from us
To unsubscribe from any future promotional messages from us, you should unsubscribe in the body of the promotional message sent (which is at the bottom of the email) or send us a unsubscribe request to We will process your request within a reasonable time after receipt.

28. Opting-out for sharing your data with third-parties for marketing purposes
If you do not want your personal data to be shared with other third parties who may use this information for direct marketing purposes, then you may opt out of such disclosures by sending an email to  Please note that if you wish to opt out in this way, certain aspects of the site and platform may no longer be available to you. We will process your request within a reasonable time after receipt.

29. Opting out for interest-based advertising
The online advertising industry offers a service through which you can opt out of receiving targeted ads from individual data partners and other advertising partners participating in self-regulatory programs. We adhere to the self-regulatory principles for online behavioral advertising established by the Digital Advertising Alliance (DAA) and the European Interactive Digital Advertising Alliance (“EDAA”).

30. Security and personal information
The site uses the best methods to store and secure all personal data on restricted servers and electronic security technologies. However, the site cannot guarantee that such precautions would make the site and its servers immune to security breaches.

31. Terms and conditions
To learn more about our terms and conditions, please visit our Terms and Conditions page, setting out the use, disclaimers and limitations of liability that govern your use of our site.

32. Changes to our privacy policy
PAPERS AND WALLS is constantly striving to implement new technologies and processes to better protect the privacy and use of PAPERS AND WALLS Services. As a result, PAPERS AND WALLS may make changes to this privacy policy from time to time. These changes will in no way lead to the degradation of any security measure designed to protect you from unauthorized disclosure.

33. Changes/completion of the present privacy policy
We reserve the right to change / supplement this Privacy Policy from time to time, as a result of legislative changes or the type of Site, and will update these Policies accordingly.
The updated privacy policy will be published on the Site and will enter into force upon publication.
By continuing to use the Site after the entry into force of certain changes / completions, the User agrees to comply with them.
The User is advised to periodically check this Privacy Policy.

34. Contact us
If you have any questions about this privacy policy, please contact us at